Society equates nudity - especially male nudity - to sex. I guess it's just too easy to do. We admit we're a bunch of horny motherfuckers. We admit we think about sex a lot. And, I will admit that when I'm naked (which is most of the time) and sitting around watching TV or reading that a hand automatically wanders down to my dick to play. But that doesn't mean I'm getting ready to stroke one out - even if my cock gets hard.
But not every minute we spend naked is about sex.
Not every semi-hard-on is because we're thinking about sex.
Not every boner is about sex.
Being naked with a bunch of buddies doesn't have anything to do with sexual orientation, nor does it necessarily have anything to do with sex at all. All it means is that we're comfortable in our own skin. Do we look at their cocks? Of course. And they look at ours. It normal, natural behavior.
But, we are men at the core. We should learn to extend that easy-going nature to getting our rocks off. If a bunch of guys get together and jerk off, as is happening more and more often, it doesn't mean that they are gay. It would be helpful for society to understand that.
But, I have a feeling that before that realization can come about, men need to declare their individual emancibation. We need to stop being embarrassed that we jerk off. We need to proclaim our freedom to do so.